Nutracon Asia 2011: Functional Food & Beverage Workshop
Functional Food & Beverage Workshop - From Market Analysis, Quality & Safety to marketing strategies
10:00 – 10:05
10:05 – 10:50
Global performance of health-positioned food and drinks - overview
Head of Health & Wellness Research, Euromonitor International
10:50 – 11:35
Economic, Efficiency, and Effectiveness Analysis on Hong Kong Food Labeling System
Founding Chairman, Hong Kong Food Science & Technology Association
11:35 – 11:45 Morning Break
11:45 – 12:30
Changing Consumer Demands Around Reformulation for Health: Prioritizing Salt Reduction
Ewa Hudson, Head of Health & Wellness Research, Euromonitor International
12:30 – 14:00 Networking Joint Luncheon
14:00 – 14:45
Understanding how to comply with key provisions of GMP regulations
Edward Wyszumiala, General Manager – Dietary Supplement and Functional Food Certification Programs, NSF International
14:45 – 15:30
Overview of functional beverages in US and beyond and practical tips on investing in the Functional Beverage Market
15:30 – 15:45 Afternoon Break
15:45 – 16:30
Examine China Functional Food & Beverage Market
Geo Peng, Secretary General of Committee of Health Care Consultation, China Health Care Association
16: 30 – 17:15
Functional Food & Beverage of the US market
Patrick Rea, Publisher, Nutrition Business Journal
*The organizer reserves the right to change the program without prior notice
Ewa Hudson manages the research program for the global health and wellness industry at Euromonitor International. In her current post, Hudson has direct responsibility over the content and quality of Euromonitor’s health and wellness research, which provides strategic analysis and other in-depth coverage of the global market in more than 32 countries worldwide. She is also responsible for working with the international client base of Euromonitor’s online Health and Wellness Foods and Beverages–Passport. She earned a master’s degree in economics from the University of Poznan, Poland, and has also studied postgraduate marketing at the University of Westminster in London.
Edward Eyszumiala, General Manager – Dietary Supplement and Functional Food Certification Programs, NSF International
James Tonkin, President, HealthyBrandBuilders
James S. Tonkin is a 37 year veteran of the beverage business, formerly a soft drink bottler in California, who has changed his focus from carbonated beverages to functional, nutritional, cosmeceutical and nutraceutical beverage development and marketing. Tonkin is working with many new companies emerging in this space to include including beverage giants Coca Cola and PepsiCo. Jim serves as a popular keynote speaker covering new beverage trends, successful branding insight and with his blunt and sometimes irreverent humor, pushes the envelope! He has many repeat performances and is truly a respected and admired entrepreneur in his own right!
Gao Peng, China Health Care Association
Gao Peng has been the Secretary General of the Committee of Health Care Consultation of China Health Care Association as well as the General Manager of Ankang Healthcare (Beijing) Co., Ltd since May 2008. He has earned his Bachelor of Science College of Pharmacy at Peking University and his MBA in the Business School of Renmin University, Beijing.
Patrick Rea, Publisher, Nutrition Business Jounral
Patrick Rea is Publisher and Editorial Director of Nutrition Business Journal (NBJ) a market research, publishing and consulting firm serving the nutrition, natural products and alternative health care industries. Rea is also the Co-Chair of The NBJ Summit, an exclusive retreat for CEO-level executives in the nutrition industry. Patrick also leads Penton’s Club Industry group, which includes a leading tradeshow, website and magazine for fitness professionals. Rea has Bachelor of Arts degrees in Organizational Behavior & Management and Geological Sciences from Brown University.
Leo Yuen, Founding Chairman, Hong Kong Food Science & Technology Association He is the Founding Chairman of the Hong Kong Food Science and Technology Association Ltd.(HKFSTA), Certification Board Member of Hong Kong Organic Resource Center(HKORC), Director of The Association for Hong Kong Catering Service Management(AHKCSM), Catering Industry Specialist of Hong Kong Council for Accreditation of Academic & Vocational Qualification(HKCAAVQ), Nutritionist of Hong Kong Nutrition Association(HKNA), Professional member of the Institute of Food Technologists(IFT).
Produced by New Hope Natural Media
a division of Penton Media, Inc.